🍓 Why Our Lip Products Are Titanium Dioxide-Free

Titanium dioxide is commonly used as a white pigment in cosmetics. While legal in makeup, it was banned in the EU as a food additive in 2022 due to uncertainty about the safety of long-term ingestion of nanoparticles.

Because lip products are applied close to the mouth, we’ve chosen to avoid titanium dioxide entirely in our lip products. Instead, we use plant-based oils and mineral colourants that deliver vibrant results with carefully selected, safety-reviewed alternatives.

How we verify our choices:

• We follow EFSA recommendations and exclude CI 77891 from products used near the mouth

• We only use non-nano pigments with documented safety

• Last reformulated: 2024

📚 Sources:
EU Regulation (2022/63/EU) – ban on titanium dioxide as food additive (E171)
EFSA – Safety assessment of titanium dioxide as a food additive (2021)
European Commission press release (2022)