When developing our Creamy Blush and Creamy Highlighter, texture is one of our highest priorities. Our goal is to create products that glide smoothly onto the skin, blend effortlessly, and leave a comfortable feel after application. To achieve the desired consistency, we combine emollients, plant-based oils, waxes, and mineral-based ingredients. Together, these ingredients contribute to the creamy texture and lightweight feel that define our formulations. Our Creamy Blush contains 85.6% ingredients of natural origin, while our Creamy Highlighter contains 89.9% ingredients of natural origin. The formulations include ingredients such as jojoba oil, almond oil, carnauba wax, corn starch, and mica, each contributing to the texture, finish, and usability of the products. The result is makeup that is easy to apply, simple to build up, and comfortable to wear throughout the day. Developed with the User Experience in Mind We focus on creating formulations that combine comfort, functionality, and a natural-looking result on the skin. Our Creamy Blush adds colour and freshness to the cheeks with a soft, creamy finish, while our Creamy Highlighter provides radiance and light-reflecting effects with smooth and even application. Both products are developed and produced in the EU and formulated with carefully selected ingredients that support the texture and finish we aim to achieve. Last updated: 2026  

The feel of a lip product is just as important as its colour and performance. That's why we carefully select ingredients that provide a smooth, comfortable application and a lightweight finish. In our lip formulations, we use plant-based emollients and nourishing ingredients that help create a soft, pleasant texture while supporting everyday lip care. Combined with botanical extracts and naturally derived ingredients, they contribute to a comfortable wear experience and a beautiful finish. Our Water Lip Tint contains 94% naturally derived ingredients, including hazel water and fruit extracts from tangerine, blackberry, pear and grape. The ultra-lightweight formula blends seamlessly with the lips and provides long-lasting colour with a barely-there feel. Our Lipgloss contains 99% naturally derived ingredeints, combines castor oil, cocoa butter and shea butter to provide shine, softness and moisture. The carefully selected ingredients help create a smooth application and a comfortable finish while enhancing the natural appearance of the lips. How we formulate: • We select ingredients based on performance, comfort and product quality • We prioritise formulations with a lightweight, pleasant skin feel • All products are developed in accordance with applicable EU cosmetic regulations Last updated: 2026

We believe makeup should feel good – both on your skin and in the choices behind each formulation. That is why we develop our products with a focus on quality, comfort, functionality, and transparency. Each formula is carefully crafted using selected ingredients that contribute to texture, performance, and user experience. At the same time, we continuously refine our products in line with new knowledge, innovation, and emerging raw material opportunities. Vegan Formulations All our products are developed with vegan ingredients. We use plant-based oils, waxes, butters, and other raw materials that contribute to the qualities we want in each product. Naturally Derived Ingredients Our products contain between 85.6% and 99% ingredients of natural origin. We combine ingredients of natural origin with carefully selected functional ingredients when necessary to ensure product quality, stability, and performance. Among the ingredients we use are: • Jojoba oil, almond oil, and rosehip oil, which contribute to a soft and comfortable skin feel. • Castor oil, cocoa butter, and shea butter, which provide shine, comfort, and care. • Waxes and plant-based emulsifiers that help create stable and user-friendly formulations. • Mineral-based ingredients and plant-derived raw materials that contribute to product texture and finish. Comfort and Performance in Focus When developing makeup, we aim to create products that are comfortable to use every day. Our Creamy Blush and Creamy Highlighter are formulated with emollient oils and ingredients that provide a creamy texture and a natural-looking finish on the skin. Our Mascara combines waxes, plant-based emulsifiers, and panthenol to create volume, definition, and comfort. Our lip products are developed with plant-based ingredients and fruit extracts that contribute to a lightweight and comfortable feel on the lips. Transparency and Product Development We believe in openness about the ingredients we use and the choices we make during product development. All our products: • Are dermatologically tested. • Are developed and produced in the EU. • Are developed with a focus on quality, functionality, and user experience. Our Philosophy We continuously work to improve our formulations in line with new research, technological developments, and new ingredient opportunities. Our goal is simple: to create makeup with thoughtful ingredient choices, high quality, and openness about the products we offer.