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Vision
Vision, Mission and Promise
Our Vision
At Lilia Copenhagen, we believe that beauty should be accessible without compromising on quality. Our vision is simple: makeup that’s created with care—for your skin, the environment, and animal welfare.
Our Mission
We are committed to offering makeup that is:
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Naturally inspired and carefully formulated: Our products are free from parabens, talc, and silicone, and contain between 85.6% and 99% ingredients of natural origin.
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100% Vegan: We never use animal-derived ingredients, and our products are not tested on animals.
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Made in the EU: All our products are developed and produced in Denmark and Italy under strict European regulations.
Our Products
All of our products are dermatologically tested. Our lip glosses are made in Denmark, and our mascaras, lip tints, blushes, and highlighters are produced in Italy. Keeping production within Europe ensures transparency and consistent quality throughout the process.
Our goal is to continuously evolve our formulations to make them even safer and better—based on new research, changing regulations, and improved raw material options.
Our Promise
As part of our long-term mission, we plan to donate 2% of our revenue to initiatives that support sustainability and animal welfare once we reach a stable operating level. We aim to empower customers to make thoughtful choices and take part in building a more responsible future.