Story

The Story of Lilia Copenhagen
Lilia Copenhagen was born out of love, responsibility, and a vision for a better world—a world where beauty doesn’t compromise health, the environment, or the welfare of animals.

As a single mother, I’ve always prioritized the well-being of my two daughters. Watching them grow, I often worried about the potential risks of inexpensive beauty products with questionable ingredients. The reality is that truly natural, safe, and ethical makeup often comes with a high price tag—something many young people simply can’t afford.

The second spark of inspiration came from my beloved Labrador, Nala. Becoming a dog owner opened my eyes to the importance of animal welfare and the responsibility we have to protect the creatures we share our world with.

With these thoughts in mind, I envisioned Lilia Copenhagen: a vegan beauty brand where quality meets affordability, and care for people, animals, and the planet is at the core of every decision.

Lilia Copenhagen reflects the values I hold dear as a mother, a pet owner, and a believer in natural beauty. Our products are dermatologically tested, 100% vegan, and free from ingredients such as parabens, talc, and silicone. With between 85.6% and 99% natural ingredients, we aim to combine nature’s goodness with advanced European innovation.

Our lip glosses are developed and produced in Denmark, while our mascaras, lip tints, blushes, and highlighters are crafted in Italy—ensuring high quality and full compliance with EU standards. We chose local production to support transparency and accountability, and to lay the foundation for more sustainable processes as we grow.

We have already taken steps toward more responsible packaging, including lip gloss tubes made from sugarcane-based bioplastic. Our goal is to transition to certified, recyclable, and environmentally conscious packaging across all product lines.

We aim to donate 2% of our revenue to environmental and animal welfare initiatives as soon as we reach a stable revenue level.

Join us at Lilia Copenhagen in redefining beauty—because caring for ourselves, our planet, and the animals around us is something everyone deserves to afford.

"Quality Everyone Can Afford – A Contribution Everyone Can Make."