Our Makeup: Vegan, gentle on your skin, transparent about ingredients, and fairly priced

We believe makeup should feel good – both on your skin and in an ethical sense. That’s why we’ve carefully designed each of our formulas to prioritize safety, performance, and transparency.

Allow us to introduce: Our ingredient philosopy!

🌱 Vegan products – always
All our products are formulated with only plant-based ingredients – no animal-derived substances are used. We choose plant-based oils, waxes, and butters instead, reflecting our approach to responsible formulation.

🧴 Paraben-Free
All our products are paraben-free. Instead, we use EU-approved preservatives which are recognized for their safety and effectiveness.

💧 Silicone-Free
All our formulas are developed without silicones. Instead, we use plant-based oils and emollients to achieve a smooth, non-greasy feel to achieve breathable textures and formulations.

🌱 Talc-Free
We don’t use talc in any of our products. Instead we have opted for alternatives such as rice starch, kaolin, and silica. This means that you get a silky, matte finish using plant-derived and mineral-based alternatives to talc.

🌿 Ingredients of Natural Origin
All our products contain between 85.6% and 99% ingredients of natural origin. We also include safe, functional synthetics where necessary—for preservation, texture, or performance.
→ We aim to be safe, effective, and transparent, and include naturally derived ingredients when they meet EU safety and quality standards.

🧪 Microplastic-Conscious
None of our blushes, highlighters, or lip glosses contain solid, non-biodegradable synthetic polymers (commonly referred to as microplastics).
Our mascara and lip tints contain only very small amounts of polymers that are within the EU’s permitted limits. These polymers are used to ensure product stability and do not behave as traditional microplastics once applied to the skin.

⚖️ Transparency
We don’t use fear-based labels or marketing buzzwords like “clean beauty.” When we say our products are paraben-free, silicone-free, talc-free, vegan, titanium dioxide-free (in lips), and microplastic-conscious, it reflects deliberate and documented formulation decisions.

Every product is:

• Dermatologically tested

• Developed in the EU under strict regulatory standards

• Made with ingredients selected for their safety profile and alignment with current EU environmental guidelines

🫶 Safety First, Always
We understand that what you put on your skin matters. That’s why our choice of preservatives, pigments, emollients, and powders is rooted in safety and science.
Our goal is to continuously develop our formulations – our choices are made based on new research, changing regulations, and improved raw material options.
We work passionately to deliver thoughtful formulations based on responsibility and transparency.