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We believe makeup should feel good – both on your skin and in the choices behind each formulation. That is why we develop our products with a focus on quality, comfort, functionality, and transparency.
Each formula is carefully crafted using selected ingredients that contribute to texture, performance, and user experience. At the same time, we continuously refine our products in line with new knowledge, innovation, and emerging raw material opportunities.
Vegan Formulations
All our products are developed with vegan ingredients. We use plant-based oils, waxes, butters, and other raw materials that contribute to the qualities we want in each product.
Naturally Derived Ingredients
Our products contain between 85.6% and 99% ingredients of natural origin.
We combine ingredients of natural origin with carefully selected functional ingredients when necessary to ensure product quality, stability, and performance.
Among the ingredients we use are:
• Jojoba oil, almond oil, and rosehip oil, which contribute to a soft and comfortable skin feel.
• Castor oil, cocoa butter, and shea butter, which provide shine, comfort, and care.
• Waxes and plant-based emulsifiers that help create stable and user-friendly formulations.
• Mineral-based ingredients and plant-derived raw materials that contribute to product texture and finish.
Comfort and Performance in Focus
When developing makeup, we aim to create products that are comfortable to use every day.
Our Creamy Blush and Creamy Highlighter are formulated with emollient oils and ingredients that provide a creamy texture and a natural-looking finish on the skin.
Our Mascara combines waxes, plant-based emulsifiers, and panthenol to create volume, definition, and comfort.
Our lip products are developed with plant-based ingredients and fruit extracts that contribute to a lightweight and comfortable feel on the lips.
Transparency and Product Development
We believe in openness about the ingredients we use and the choices we make during product development.
All our products:
• Are dermatologically tested.
• Are developed and produced in the EU.
• Are developed with a focus on quality, functionality, and user experience.
Our Philosophy
We continuously work to improve our formulations in line with new research, technological developments, and new ingredient opportunities.
Our goal is simple: to create makeup with thoughtful ingredient choices, high quality, and openness about the products we offer.
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